strategy underpins all of our creative work. We work with companies, both new and experienced to clarify their purpose, find their voice, understand their customers, and define their goals. Strategy brings new energy to your organisation, but it also helps us create designs that bring results.

Below is a decription of our services.

brand positioning.

at the core of any business is positioning. It’s essential because positioning defines what a brand is,what the benefits are to the consumer, the businesses competitive advantage, and how it’s target market associated to them. In other words, positioning allows an emotional connection to take place with your consumers. It’s how you want your company to be perceived in their minds and to your competitors.

user profiles.

the user profiles section is when we start to segment your customers and create user profiles that represent your businesses target markets. We then map out potential scenarios where those users might interact with your business. Diving into interactions, informs our design process, it allows us to predict pain points and insight on how the user may behave around the business.


customer and revenue segmentation is an essential part for discovering your consumers needs and potential for your businesses growth. Our process involves a deep dive into behaviors, motivations, and frustrations of your user profiles and this process allows us to, identify un-met needs, goals and expectations and turn them into competitive advantage for your business.


attributes are the characteristics that describe the internal and external qualities of your business. Attributes defines your business personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify businesses..